We all recognize certain items that are associated with big brands, such as "Just Do It" for Nike and "Can You Hear Me Now?" for Verizon. These are incredible taglines and they have made these companies millions of dollars. You see, without a well-defined brand that sets you apart from your competition and gives your customers an unforgettable perception, combined with great products/services, you won't succeed. Think of your brand as the personality of your business and build it as such.
After you've established a well-defined brand for yourself, one of the key components is CONSISTENCY. Every piece of advertising you put out, along with all your other marketing initiatives, should reflect your brand image. Give it a voice and make sure that everything customers can see, read or hear are consistent with it. We've attached an article below that outlines exactly what a brand is and how to build one, along with some great examples.
From logo creation, which is at the heart what we offer, to building an entire marketing strategy, we have you covered. At Ashlin Marketing, we offer so much more than marketing services. We offer you the tools you need to help your business grow in the future. Together, we can build your brand and ensure that your vision and your brand's personality shine bright in your industry.