Stephen King from the WPP Group once said: "A product is something that is made in a factory, a brand is something that is bought by a customer. A product can be copied by a competitor, a brand is unique. A product can be quickly outdated, a successful brand is timeless". These words speak true to every marketer out there, whether you work for a company or for yourself as a freelancer. In today's cut-throat business world, a product or service alone is not enough to survi